Our Story
ALS Private was born from a passion for the mountains and snow.
Our Founder, Bella Syme, a former professional skier who lived in the Swiss Alps for over a decade, brings over 30 years of experience in the Alps. Her insider knowledge, decades of expertise, and unique skill set are unparalleled in the ski industry.
Our discreet and highly experienced team brings unmatched knowledge of the travel industry across a range of specialised sectors. From the remote edges of the Arctic Circle to the pristine shores of the Caribbean, we curate exceptional journeys shaped by first-hand expertise, transforming our client's dreams into reality.
Our Clients
As our clients' wishes evolved, so did we. While the mountains remain our first love, we have expanded to warmer climates, reflecting our dedication to supporting our clients globally.
We look after ultra-affluent private families, household-name celebrities, and leading global corporate firms from across the world. We take pride in building lifelong relationships with our clients.
Our Philosophy
As a brand, our greatest curiosity lies in exploring the world further to uncover the newest, most exclusive and undiscovered properties on Earth.
Our clients are remarkable individuals who seek experiences beyond the ordinary. We are constantly searching for those rare moments that will fulfil our clients' wildest travel dreams.
We recognise our position in preserving our world for future generations and endeavour to make a lasting impact. Our goal is to create extraordinary travel experiences whilst promoting sustainable practices and sharing our love for the planet for generations to come.
