STORY

ALS Private was born from a passion for the mountains and snow.

Our Founder, Bella Syme, brings over 30 years of experience in the Alps, complemented by a career as a Professional Skier. Her insider knowledge, decades of expertise, and unique skill set are unparalleled in the ski industry.

As our clients wishes evolved, so did we. While the mountains remain our first love, we have expanded to warmer climates, reflecting our dedication to supporting our clients globally.

We look after ultra-affluent private families, household-name celebrities, and leading global corporate firms from across the world. We take pride in building lifelong relationships with our clients.

We are committed to delivering exceptional service, with the highest attention to detail, ensuring that every aspect is meticulously handled with the utmost discretion.

BRAND

We have access to the most exclusive properties on Earth; from the top private chalets in the Alps, off market villas on the French Riviera, Amalfi Coast, and across the Balearic Islands, to Private Islands in the Caribbean.

Our extensive and coveted portfolio includes superyachts in destinations worldwide, such as Antarctica and the Arctic Circle.

We specialise in arranging hotel buyouts for both private family events and company offsite’s. We have established relationships with the most elite, prestigious hotels in the world.

Our network of unrivalled contacts and connections allows us to turn the impossible into reality, with no request too extravagant.

We create extraordinary, off-the-scale experiences, that surpass ordinary expectations, making every moment unforgettable.

The epitome of luxury travel.